Stella Artois

The campaign honored Korean women who have spent decades hearing “it’s easier to give up,” yet chose persistence over surrender. Featuring iconic Korean female figures in different genre including actress, musician, and comedian. the film and campaign images celebrated their journeys with a powerful female rendition of the 90s ballad “You Can Do It,” originally sung by Kang Saneh.

The work resonated deeply, generating 14M digital views and widespread local and global press recognition as a defining moment for female representation in Korean advertising.